Consulting a REALTOR®

REALTORS® are members of The Canadian Real Estate Association who subscribe to a Code of Ethics and Standards of Business Practice. Members of the Victoria Real Estate Board are members of both the British Columbia and Canadian Real Estate Associations.

• A REALTOR® will fully explain the details of your working relationship (called "agency") so that you are clear as to when a REALTOR® is working for you or for the seller.
• A REALTOR® has access to hundreds of current listings of homes for sale because of a co- operative system called the Multiple Listing Service® (MLS®).
• A REALTOR® can provide you with a customized list of homes that best meet your needs -- size, style, features, location, proximity to schools, shopping, etc. - and then make arrangements for you to view those homes that appeal to you the most.
• A REALTOR® will help you determine how big a home you can afford.
REALTORs® are familiar with the local lending market and can offer helpful advice.
• A REALTOR® has no emotional ties to any type or style of home and can be objective in pointing out the merits of one home over another.
• A REALTOR® will have information on zoning changes, taxes, utility costs and school and recreation services that could affect your decision to buy a home in a specific area.
• A REALTOR® will assist you in negotiating the terms of your purchase, which can be a nerve- wracking process for someone who is not experienced in negotiating.
• A REALTOR® will advise you of the legal process required in obtaining title and taking possession of your property; the costs associated with buying a home such as insurance, mortgage registration and legal fees will be explained in detail.

Source: Victoria Real Estate Board 2015

Selling Your Home - Why it Pays to Use a REALTOR®

Before selling your home, you will need a clear understanding of the legal issues and potential pitfalls. One wrong action could result in a lot of cost and frustration, which is why it is essential to have a REALTOR® working with you, as he or she will make the sale of your home a successful and satisfying experience.

REALTORS® use the Multiple Listing Service® (MLS®) to give your home maximum exposure. MLS® is a computer-based system that relays valuable information about your home to hundreds of REALTORS® and potential homebuyers.

Setting a price for your home is an important but difficult process. Again, this is where the services of a REALTOR® prove invaluable. REALTORS® have the experience to help you understand how the market works and decide upon a realistic price that meets your goals. REALTORS® also pre-screen potential buyers to make sure only those who are serious and financially qualified view your home.

REALTORS® will also develop a marketing plan to help your property receive maximum exposure. This will likely include placing your home on the MLS® system and placing a "For Sale" sign on the front lawn. The plan will likely also include arranging open houses for other REALTORS® and potential buyers, and developing advertisements and feature sheets/mailers to market your home.

Once you have accepted an offer to buy your home, your REALTOR® will help ensure that all the proper paperwork is completed. He or she will also make sure that both parties meet the necessary conditions outlined in the agreement.

When you work with a REALTOR® you will likely get a better price for your home than if you try to sell it yourself. Apart from the financial benefits, however, there is an extra measure of comfort and security that comes from having a REALTOR® on your side. Remember that REALTORS® are governed by a code of ethics and standards of business practice. They have also been trained and licensed under the provincial Real Estate Services Act to assist in transactions involving real property. When it comes to buying or selling property, using a REALTOR® just makes sense.

Source: Victoria Real Estate Board 2015

 Meet Liana 

Pemberton Holmes real estate has been serving the communities of Greater Victoria and Vancouver Island since 1887 and is still a family owned company six generations later. 

Well versed and highly regarded within the real estate community, Liana successfully serves a diverse range of buyers and sellers in achieving all of their real estate goals.  Connecting clients with teams of professionals including financing experts, home inspectors, lawyers, builders, stagers, cleaners, movers and more assures Liana’s clients are best supported each unique step of the way.   

Liana understands and respects the complexity of each real estate transaction, and strives to give each of her clients exceptional service. A relentless work ethic, high level of integrity, appreciation for people from all walks of life, and friendly disposition are the foundational blocks that allow Liana to truly help others.

With invaluable experience working for a top Developer in downtown Victoria, Liana possesses great knowledge in residential development, strata properties and single family homes. From the early building stages to the final walk through and deficiencies, she provides seamless communication and professionalism to all parties involved.

Outside the office, Liana enjoys spending quality time with her close family and good friends. She holds a BA from the University of Victoria and has proficiency in the Italian and Spanish language.   

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